GFNOV

GFNOV has its origins in Goldfarb-Fischer Novelty (GFN), which was founded in 1955 by Philip Goldfarb and Arthur Fischer and their families. In 1972, Arthur Fischer took over the business, and in 2002, he retired.

For 62 years, GFN thrived alongside the U.S. economy post-World War II until it was sold in 2017. Under new management, Goldfarb-Fischer Novelty continued until it closed in June 2023.

Today, GFNOV is independently owned and operated by Paul Rosenfeld, his family, and Jacqueline Holladay. Our experienced staff and sales team are experts in souvenirs and importing, offering you competitive prices and a reputation for honesty in the industry.

If you have been in the industry, then you know of us and the competitive prices that we offered during the heydays of Goldfarb-Fischer Novelty. We are now back as GFNOV…a streamlined, customer service oriented, price friendly, importer with a reputation for the best prices in the industry.

In closing, “We look forward to servicing your souvenir, apparel and resort needs”